You’re missing out on LinkedIn’s full potential if you only use it to update your job description and like blog articles; forgetting it’s a huge database with unrivaled career opportunities. Thinking back to how it used to be, you no longer have to send off CVs, cover letters or phone in about opportunities. The beauty of LinkedIn, if done right, is that the jobs come to you. Long gone are the days of finding your dream company, but not knowing any hiring managers or decision makers who work there. Now, we can find the dream company, share content with relevant people and connect with decision makers and build relationships, without even the mention of a CV.
The professional social media network LinkedIn has completely revolutionized the recruitment industry and changed the way we find jobs. But whilst many of us have a profile and are active on the site, we’re yet to use the tool to its full capacity to benefit our own careers. So think further ahead than endorsements and cover photos, these really are the tips you need to use LinkedIn to find your dream job…
When you appear in somebody’s news feed or in LinkedIn search, the only things that will be seen are your name, degree of connection and your headline. The headline has to be great because it needs to summarize who you are and (if applicable) what you’re looking for in just a line or two. You can make use of your headline to quickly inform hiring managers and recruiters about your status; if you want to make your job search public that is! The example below, whilst maybe a little bit cheesy, demonstrates how to effectively use the headline in your profile.
If you’re lucky enough to have a friend who’s connected with someone that you’d like to speak with on LinkedIn, you can make use of the introductions feature to start a dialogue with them. For example, if you know that your friend used to work at Company X and their previous colleague is a current hiring manager, you can make use of that link to get a professional introduction. By doing so, you’re not opening up a cold dialogue and have an avenue in; possibly even a recommendation if you’re lucky! To make use of this feature, head to your target person’s profile, go to send a message, and click the pull-down arrow to the right which will show ‘Get an Introduction’ if you and the target person know someone in common.
A secret tip to be aware of on LinkedIn is the weight of ‘likes’ in their news feed algorithm. Posts and status updates with lots of likes are quickly going to reach the top of everybody’s news feeds who’s friend has had some kind of interaction with the post. But unless you’re frequently changing job or updating your skills, you might not have a lot to shout about. This is where LinkedIn pulse comes in. Released in 2014, it was the platforms venture into becoming content focussed. And the purpose of being content focussed is to drive engagement beyond the one level networks.
You can find LinkedIn pulse by navigating to the home page, then hovering over ‘interests’ in the top navigation menu where you’ll see ‘Pulse’. This takes you to the Pulse home page, where you’ll find curated content based on your interests, but more importantly, in the top right, you’ll see an option to write your own post. Now, before you venture into writing, the same principle applies here as it does anywhere; quality is key.
Now, before you venture into writing, the same principle applies here as it does anywhere; quality is key. If you’re torn for what to write about, think about the biggest issues in your industry and share your thoughts on the matter. Current news stories with a personal perspective tend to drive lots of engagement outside of your own network. Once you’ve published a post, you can then share it to niche groups on the platform to further expand your network.
Get ahead of the recruiters posting the opportunities onto job boards and follow the companies you’d like to work at. By doing so, you’ll be alerted when any job opportunities come up. More importantly, you’ll get well versed on company news so that if you ever get an interview, you’ve already done your research.
It’s great that you’re a proficient user of MS office, but unless you’re looking for administrator roles, it’s assumed in this day and age that you have these skills already. What you should instead focus on, is optimising your profile based on relevant keywords. For example, if you’re a marketer specializing in social media, important relevant terms such as Facebook, Analytics, Content Marketing etc, should appear in your summary, headline and skills section, where they’re prioritized above-assumed skills like MS Office.